Canada’s First and Only 24/7 Reality Channel Launches with Strong
Audiences & Becomes an Instant Top 5 Digital Channel

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For Immediate Release
TORONTO, July 19, 2010 –Global Reality Channel made its anticipated broadcast debut on Thursday, July 1 and the viewership results are a clear indication that viewers love Canada’s first and only reality channel. As the confirmed BBM audience data now shows, by the end of its launch weekend Global Reality Channel was already a Top 5 digital channel (A18-49), ranking above a variety of well-established digital channels. This impressive out-of-the-gate achievement further proves that Global Reality Channel’s addictive all-reality schedule is striking a chord with television viewers.

Canadian Digital Channel Rankings – Confirmed Data for July 4, 2010:

Channel Rank (A18-49)

1 National Geographic Channel
2 Action
3 DIY Network
4 Teletoon Retro
5 Global Reality Channel
6 Showcase Diva
7 Dusk
8 BBC CANADA
9 Mystery T
10 Animal Planet

Source: BBM Canada PPM Data

All reality, all the time, the summer schedule is bursting with addictive series and marathons, offering viewers a 24/7 destination for hit reality programming. Viewers can look forward to upcoming weekend marathons of Top Chef (July 25 and 26) and Survivor All Stars/Big Brother All Stars (July 31 and August 1), as well as new episodes of the smash-hit sensation, Big Brother, back-to-back every Tuesday from 8 – 11 pm ET. Global Reality Channel launched on July 1, 2010 to over one million Rogers Digital VIP customers. Canwest is currently in discussions with additional television providers and further distribution announcements are forthcoming.

Viewers can visit globalreality.ca for more reality content including full episodes, reality tidbits and trivia, exclusive behind-the-scenes images and the always-entertaining Global Reality Channel blog. Global Reality Channel also interacts with reality TV fans on Twitter (www.twitter.com/GlobalRealityTV) and Facebook (www.facebook.com/globalrealitychannel) – the engaging and topical social media pages have received a positive response from television fans and continue to grow and attract new fans and followers every day.

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Global Reality Channel is a Canwest Broadcasting channel.

About Global Reality Channel
Global Reality Channel is Canada’s first and only channel dedicated to reality programming 24/7 and features the most popular reality shows on TV.

About Canwest Broadcasting
Canwest Broadcasting operates Global Television and nineteen of the country’s most popular specialty channels, including HGTV, Mystery TV, National Geographic Channel, Showcase, History Television, Food Network and TVtropolis. Canwest Broadcasting is a division of Canwest Media Inc.

About Canwest Media Inc.
Canwest Media Inc. is a subsidiary of Canwest Global Communications Corp. (www.canwest.com), one of Canada's largest media companies.

For media inquiries, please contact:

Jane Collins
Publicist
Global Reality Channel
(416) 967-2471
jcollins@canwest.com