Tuesday March 16, 2010
SHOWCASE SHATTERS ALL-TIME RATINGS RECORD WITH 27 DRESSES
SHOWCASE SHATTERS ALL-TIME RATINGS RECORD WITH 27 DRESSES | Return to Press Releases
Over 1.1 Million Viewers Tune In to Blockbuster Movie
www.canwesttvmedia.com
For Immediate Release
TORONTO, March 16, 2010 — Wedding season has begun on a high note on Showcase with 27 Dresses. The blockbuster nuptial flick delivered a total viewing audience of 1.1 million viewers (2+) between all three of its Saturday plays, making it the highest rated movie of all-time on Showcase. The 4pm play shattered the previously held record for any single-viewing cable premiere on the channel with 659,000 (2+) and 333,000 (25-54) viewers when compared to 594,000 (2+) and 292,000 (25-54) set by the cable premiere of Spiderman 3.
With a schedule that delivers an unprecedented number of blockbuster movies straight off-pay, Showcase is the go-to destination for viewers seeking the biggest Hollywood movies. Since introducing popular titles such as Casino Royale and Fantastic Four: Rise of the Silver Surfer, movies have become the top performing programs on the channel.
Showcase viewers can look forward to a schedule featuring even more smash-hit titles every Saturday with the upcoming premieres of Alien vs Predator: Requiem, The Simpsons Movie, and Robots.
Source: BBM-PPM Data - as of March 16, 2010.
-30-
Showcase is a Canwest Broadcasting channel
About Canwest Broadcasting
Canwest Broadcasting operates Global Television and eighteen of the country’s most popular specialty channels, including HGTV, Mystery TV, National Geographic Channel, Showcase, History Television, Food Network and TVtropolis. Canwest Broadcasting is a division of Canwest Media Inc.
About Canwest Media Inc.
Canwest Media Inc. is a subsidiary of Canwest Global Communications Corp. (www.canwest.com), Canada's largest media company. In addition to owning the Global Television Network, operating 18 industry-leading specialty channels and having ownership in 5 specialty channels, Canwest is Canada’s largest publisher of English language paid daily newspapers and owns and operates more than 80 online properties.
Media Contact:
Nikki Lamb Tudico
Publicist
Canwest Dramatic Channels
416-934-7829
ntudico@canwest.com
www.canwesttvmedia.com
For Immediate Release
TORONTO, March 16, 2010 — Wedding season has begun on a high note on Showcase with 27 Dresses. The blockbuster nuptial flick delivered a total viewing audience of 1.1 million viewers (2+) between all three of its Saturday plays, making it the highest rated movie of all-time on Showcase. The 4pm play shattered the previously held record for any single-viewing cable premiere on the channel with 659,000 (2+) and 333,000 (25-54) viewers when compared to 594,000 (2+) and 292,000 (25-54) set by the cable premiere of Spiderman 3.
With a schedule that delivers an unprecedented number of blockbuster movies straight off-pay, Showcase is the go-to destination for viewers seeking the biggest Hollywood movies. Since introducing popular titles such as Casino Royale and Fantastic Four: Rise of the Silver Surfer, movies have become the top performing programs on the channel.
Showcase viewers can look forward to a schedule featuring even more smash-hit titles every Saturday with the upcoming premieres of Alien vs Predator: Requiem, The Simpsons Movie, and Robots.
Source: BBM-PPM Data - as of March 16, 2010.
-30-
Showcase is a Canwest Broadcasting channel
About Canwest Broadcasting
Canwest Broadcasting operates Global Television and eighteen of the country’s most popular specialty channels, including HGTV, Mystery TV, National Geographic Channel, Showcase, History Television, Food Network and TVtropolis. Canwest Broadcasting is a division of Canwest Media Inc.
About Canwest Media Inc.
Canwest Media Inc. is a subsidiary of Canwest Global Communications Corp. (www.canwest.com), Canada's largest media company. In addition to owning the Global Television Network, operating 18 industry-leading specialty channels and having ownership in 5 specialty channels, Canwest is Canada’s largest publisher of English language paid daily newspapers and owns and operates more than 80 online properties.
Media Contact:
Nikki Lamb Tudico
Publicist
Canwest Dramatic Channels
416-934-7829
ntudico@canwest.com