Tuesday February 02, 2010
CANWEST AND SOLUTIONS RESEARCH GROUP RELEASE FINDINGS OF LANDMARK TELEVISION AUDIENCE STUDY
Release | Return to Press Releases
New Research Provides Insight Into
Audience Engagement, Ad Receptivity &
Reveals What Women Really Watch
For Immediate Release
TORONTO, February 11, 2010 – In Fall 2009, Canwest Broadcasting commissioned Solutions Research Group Inc. to conduct an audience study, the results of which were released today. The purpose of the project was to understand the level of viewer engagement to Canada’s top specialty channels, as well as viewer receptivity to and perceived appropriateness of advertising targeted at women on a variety of channels. SRG sampled 3,000 English Canadian Adults aged 18-54 and the channels included in the study were selected on Top 30 Fall AMA rankers (August 31, 2009 – October 25, 2009, see below), including ten from Canwest’s portfolio. The study was modeled after the respected Simmons multi-media engagement study in the United States.
“This study was designed to provide insight into and context around an ever changing landscape.” said Kathy Gardner, Senior Vice President, Strategic Insight, Canwest Broadcasting. “We are pleased to work again with SRG to develop a measurement tool our clients can use to better target their consumers.”
FOR THE FULL RELEASE WITH CHARTS, PLEASE OPEN DOCUMENT ATTACHED.
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About Canwest Broadcasting
Canwest Broadcasting operates Global Television and eighteen of the country’s most popular specialty channels, including HGTV, Mystery TV, National Geographic Channel, Showcase, History Television, Food Network and TVtropolis. Canwest Broadcasting is a division of Canwest Media Inc.
About Canwest Media Inc.
Canwest Media Inc. is a subsidiary of Canwest Global Communications Corp. (www.canwest.com), Canada's largest media company. In addition to owning the Global Television Network, operating 18 industry-leading specialty channels and having ownership in 5 specialty channels, Canwest is Canada’s largest publisher of English language paid daily newspapers and owns and operates more than 80 online properties.
For media inquiries, please contact:
Deborah Lewis, Vice President Communications
Canwest Broadcasting
(416) 934-8748
delewis@canwest.com
Audience Engagement, Ad Receptivity &
Reveals What Women Really Watch
For Immediate Release
TORONTO, February 11, 2010 – In Fall 2009, Canwest Broadcasting commissioned Solutions Research Group Inc. to conduct an audience study, the results of which were released today. The purpose of the project was to understand the level of viewer engagement to Canada’s top specialty channels, as well as viewer receptivity to and perceived appropriateness of advertising targeted at women on a variety of channels. SRG sampled 3,000 English Canadian Adults aged 18-54 and the channels included in the study were selected on Top 30 Fall AMA rankers (August 31, 2009 – October 25, 2009, see below), including ten from Canwest’s portfolio. The study was modeled after the respected Simmons multi-media engagement study in the United States.
“This study was designed to provide insight into and context around an ever changing landscape.” said Kathy Gardner, Senior Vice President, Strategic Insight, Canwest Broadcasting. “We are pleased to work again with SRG to develop a measurement tool our clients can use to better target their consumers.”
FOR THE FULL RELEASE WITH CHARTS, PLEASE OPEN DOCUMENT ATTACHED.
- 30 -
About Canwest Broadcasting
Canwest Broadcasting operates Global Television and eighteen of the country’s most popular specialty channels, including HGTV, Mystery TV, National Geographic Channel, Showcase, History Television, Food Network and TVtropolis. Canwest Broadcasting is a division of Canwest Media Inc.
About Canwest Media Inc.
Canwest Media Inc. is a subsidiary of Canwest Global Communications Corp. (www.canwest.com), Canada's largest media company. In addition to owning the Global Television Network, operating 18 industry-leading specialty channels and having ownership in 5 specialty channels, Canwest is Canada’s largest publisher of English language paid daily newspapers and owns and operates more than 80 online properties.
For media inquiries, please contact:
Deborah Lewis, Vice President Communications
Canwest Broadcasting
(416) 934-8748
delewis@canwest.com